Friday, 6 January 2017

What SEO is all about?

Have you ever thought when you enter a search query in your search engine, why some websites are on the top and others come later on? What is the process of ranking the websites? It is all because of a powerful web marketing technique called Search Engine Optimization or SEO as it is widely known. SEO helps the search engine to find your site and rank it higher than millions of other sites in response to a search query.
You need to understand one simple fact: Most of the people don’t scroll past the first three or four websites related to their queries. At maximum, they can search a page or two but not more than that. That is why SEO services are referred as king-maker in the startup ecosystem. A startup that nail SEO win, and those disregarding it lose.
Search Engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant.
1.      Crawling and Indexing: The search engines automated robots called crawlers or spiders go through the Web to see what is there. They use the links as a path to reach the site. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query.
2.      Providing answers: When a person performs an online search, the search engine scours its billions of documents and does two things: first, it returns only those results that are relevant or useful to the query; second, it ranks those results according to the popularity of the websites serving the information.

Keep in mind great content is the only thing that is going to help you earn useful and credible links. Links, links and links are the only things that matter in the SEO services. More the number of links more are the chance of getting noticed and earning popularity. It is both relevance and popularity that the process of SEO is meant to influence. 


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PR industry: The rising star

Even if the profession is almost a century old in the country, it didn’t get that respect and recognition like the other participants involved in the marketing process. This is so because of the fact that critics see PR as a fabricator organizing favorable media coverage for undesirable people and causes. But not the roles are changing, from being the supporting helper slowly and steadily the industry is taking the center stage meant for it.
According to a survey conducted by the Associated Chamber of commerce and Industry in India (Assocham, 2012), the PR industry in India is growing at an annual rate of 32 percent. There are hundreds of PR consultancies but not all are good. Here are the qualities that the best PR agencies have:
1.      Have good reputation: Biggest one need not be the best one always.  While selecting, eliminate any PR agencies that could take advantage of you or that don’t have a lot of experience behind them. When in doubt, ask other companies that have worked with the PR agencies you’re considering.
2.      Get to know their clients: You should never work with a PR agency that tries to rush through the getting- to know- you phase. Any high-quality PR firm will want to spend time getting to know your business and your audience so the team can do their job as best as possible.
3.      Have active social media presence: See if they can actually back its claim of expertise by checking out the firm’s blog and social media profiles. Great PR agencies aren’t afraid to give up some free information—they know that that’s the best way to show their expertise and attract clients.
4.       Test knowledge of trends: Knowing the ins and outs of marketing and advertising means keeping up with trends and spotting new trends being formed. Make sure that any PR agency you choose is always up-to-date with the latest news and information.
5.      Are well connected: Great PR agencies have impressive lists of connections. How much a PR agency can help you greatly depends on their own network of people and businesses.

At its core, public relations revolve around the universal truth: people act based upon their perception of facts. With a good story we can manage, control and influence people’s perceptions and achieve our goals.  The better the story, the better is the acceptance by the public and the better the public relations.


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5 Critical Steps of Brand Re-engineering-1

5 Critical Steps of Brand Re-engineering-1
If you are an entrepreneur and your brand is not doing well then don’t think that your concept is not worthwhile, take a work break of 2 to 3 days, invite your marketing team for an outdoor dinner, spend some time together, make fun and finally start a brainstorming session. Fresh minds develop fresh ideas!
Many innovative brands and concepts in the past couldn’t see the light of the day just because of faulty strategies. For their failures, I never blame business ideas, I blame to strategies that were not complementary to those concepts. Unfortunately, among the present generation of marketers, branding is one of most misunderstood business concepts. Usually, for them, its ambit is restricted to Media Presence and Market Presence. And, they calculate the return just on the changing sales figures. The next big mistake they make is imitating the strategies of established and successful brands. Branding is a customised process that can neither be copied, nor it can be replicated.
Now, be relaxed and try to understand the product or service you want to groom into a brand. Because a brand is like a human baby, the marketer starts thinking about its future soon after conceiving an idea. What comes to your mind instantly when you think about your brand? Is it the appearance, attitude, or IQ? Start a friendly discussion with these simple questions and note down the opinions and views of the team members. Remember! Be open and let them speak first.
Step - 1
As you have already finalised a name, you can’t do anything with the name but still there is enough scope to re-launch your brand with a fresh outlook and feel. Explore all the positive aspects associated with the name of your brand, and then keeping in mind its attributes and the demographic profile of your target audience prepare some tailored-fit attires for your brand - i.e., tangible elements of the branding: logo, font size & style, colours used in the logo and website. After a mutual consent get settled for some desirable changes and request the team to work on these changes but don’t make them live till the final makeover. Now, wind up the meeting, it’s the end of session one of brand re-engineering. Save the date for next meeting and motivate the Design and Marketing teams for best results in the meantime.
To Know About The Next Move, Join Us Again On January 09, 2017.



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Wednesday, 7 December 2016

Social Media Marketing and Start-Ups | Part 2



Social Media Marketing and Start-Ups | Part 2 
Digital MArketingPreviously we spoke about how social media can give an equal footing to both startups and gigantic organizations. However, initially investing in paying social media consultants and agencies might be tough for startups that have just started entering into the trade. Here are more ways to ensure that your social media works without a huge sum of money in hiring an expert.
Add all Your Personal Contacts
Use friend finding features that are available on various social networking sites like Twitter, Facebook, Instagram, LinkedIn etc to find your friends, family, and acquaintances.  You can begin by popularizing your business via your most close people who would be willing to help you in sharing and promoting your dream work. These networks also suggest people to you based on your college, previous work, and interests. So, you might get to be reconnected with a lot of people who have been away for long.

Link your Social Media with your Website 
 Small social media icons should be placed in the header, sidebar and the footer of your website. Putting a link to your social media pages on your web pages helps to strengthen your integrated communicational network. 

Add Social Icons to Your Signature

You need to ensure that anyone who communicates with you knows about your startup and for this, you should start by adding your links to your top social accounts in your email signature.  You can avail various free services to make professional signatures with all these social links

Cross-Promote Your Social Accounts
If you have a large following on one of your social accounts, you should encourage its members to connect with you on other platforms. This can be done by sending a simple tweet or a message or the like to all your contacts and encourage them to follow you on other platforms too.
Remember Social Media works slowly and it does not do wonders within a week. You need patience and perseverance to make the strategies work. For more practical tips on using social media for gaining a business advantage, keep an eye on this space.