Internet is the bearer of world's largest and
greatest democracy, that is Social Media. Social Media is the habitat of billions
of freedom lovers who want to share and exchange their thoughts, opinions,
experiences and even ideas with individuals, groups and businesses across
countries and continents. Likes and shares are always precious, but these are
the links that work like votes on world wide web. The more links a website has,
the more easily it beats competitors on Google and other search engines.
Linking is a science, and one need to be very
cautious while creating these powerful links, a mere negligence may spoil your
efforts very badly and can thrust you into a spam pool. Smart search engine
analysts and SEO professionals are well aware of the changing algorithms of the
Google, and they understand that it is the social media that firmly shackles
the links in web world and paves a way for the target audience to en route them
to the specific site. Though, without useful social media channels, SearchEngine Optimization (SEO) is possible, but it can't assure a purposeful or
effective SEO. In fact, it is the content that induces readers to like, comment
and share a post that carries an embedded link. When people share a post, it is
almost impossible for the readers to avoid some highlighted words or phrases
with an attached link or hash tag.
Higher traffic and engagements on popular social
media sites such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest
and Vimeo instantly make a link much more appealing and inviting. And, content
which becomes viral virtually gains lots of likes, comments and clicks on the
shared links. This is known as Snowball Effect in Social Media Marketing (SMM).
Hence, if you want to achieve path-breaking success in linking building, develop
a great harmony between SEO and SMM.
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