Marketers, Advertisers, and Public Relations Professionals are
constantly conceiving strategies that would make their sales grow.
However, many a times these professionals start thinking more about
their brand than the audience. Whereas, PR professionals might be
thinking regarding the industry trends to find themselves a mention,
while advertisers might be looking for ways to send a message to a
greater audience at the cheapest price and Marketers might be busy
building leads to serve the Sales department. All of them are making a
mistake, though! They have forgotten the human being behind the screen;
the human who is to buy their products and services. It is this human
factor that should drive all their marketing efforts, including Public Relations
and Advertisements. Rather than analyzing what went wrong after you set
forth a marketing strategy, frame your strategies around the feelings
of your target customer.
Take Human Psychology as a Guide
Not everyone in the audience is your target customer. So, the first
thing to determine is who would buy your products. Who are they? Where
do they live? What is their income? And what motivates them to buy your
product? Answers to these few questions are generic but vital to guide
all your marketing endeavors.
Putting your feet in the Shoes of your customer
Forget your sales for a moment and think about what would elevate
the feelings of your customers. A Marketer might not have a psychology
degree, but he would need to know human emotions to drive his efforts.
Let him consider himself to be the customer of his own brand. What would
I want from it? What would drive me to purchase it? What would I feel
after procuring the product? Personalizing all your marketing efforts
makes you understand your customer better and you can create a human
link to the marketing strategy that you are going to design.
Opt for Human Marketing
Bringing in humanity into marketing is the newest trend in vogue.
The amount of success received by info-graphics and concept based videos
really tells us how much humans cherish information based content even
if it is of a promotional nature. Marketers also need to study how
searches are being conducted on search engines and how are the search
tags written in the search bar. This would make them understand the
reality of the tastes and preferences of the customers. Digital Marketing Agency
Over the years consumers have become irritated with brands coming
to them with a buying plea. They are after them everywhere, at home, in
their office and at parties. Many marketers have made errors of not
considering the human nature of their audience and thus have lost a lot
of customers over the years. If you want to build a better connection
between your brand and its consumers, humanize all your marketing
efforts.
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